Project Summary

What Was Delivered

A concise project summary showing client, scope, duration, and status. Real engagements follow this same closeout structure.

Client
Summit Ridge Roofing Co.
Service Tier
GBP Optimisation · Advanced
Project Duration
8 business days
Status
Complete · Handed off
Scope Delivered

Every Item, Shipped

10 deliverables — 8 standard tier, 2 advanced tier. All shipped, all verified.

Deliverable Tier Status
GBP categories — primary & secondary configurationStandardSHIPPED
Service-area configuration (SAB) with declared radiusStandardSHIPPED
Keyword-rich business description (750 chars, on-brief)StandardSHIPPED
Services list — all 14 slots populated with descriptionsStandardSHIPPED
Photo strategy — 32 geotagged uploads, ongoing templateStandardSHIPPED
Q&A seeding — 8 owner-posted questions answeredStandardSHIPPED
4-week GBP post calendar — drafted & scheduledStandardSHIPPED
Review acquisition workflow — SMS sequence + templatesStandardSHIPPED
Citation cleanup across 22 priority directoriesAdvancedSHIPPED
On-page fixes — NAP, title tags, LocalBusiness schemaAdvancedSHIPPED
KPI Movement

Day 1 vs. Project Close

GBP Score
42 → 87
+45 pts
Services Listed
0 → 14
+14
Photos · Geotagged
0 → 32
+32
Citations Consistent
8 → 22
22 / 22
GBP Changes Shipped

Configuration Changes — Before / After

Every change verified live in Google Business Profile. Owner access retained throughout.

6 changes shipped
All verified live
Owner access retained
C-01 ✓ Primary & secondary categories reconfigured
Before
Primary: Contractor (generic)
Secondary: none
After
Primary: Roofing Contractor
Secondary: Commercial Roofer · Gutter Service
C-02 ✓ SAB configured · address hidden · 9 service areas declared
Before
Type: Storefront (address visible)
Service areas: 0 declared
After
Type: Service-area business (address hidden)
Service areas: 9 declared (4 ZIPs + adjacent suburbs)
C-03 ✓ Business description rewritten · keyword-rich, 748 chars
Before
312 chars · generic boilerplate
No service keywords · no service area
After
748 / 750 chars · primary keywords front-loaded
Includes: roof replacement, repair, storm damage, metal roofing
C-04 ✓ Services populated · all 14 slots used
Before
Services listed: 0 / 14
Custom services: none
After
Services listed: 14 / 14
Each w/ description, price-on-request flag, keyword targeting
C-05 ✓ Photo strategy · 32 geotagged uploads + ongoing template
Before
11 photos · 0 geotagged · stale (9 mo old)
After
43 photos · 32 geotagged · categorised (interior, exterior, team, work)
Upload template provided for ongoing cadence
C-06 ✓ Q&A seeded · 8 owner-posted Q&A live
Before
3 unanswered questions · oldest 14 mo
No owner-seeded Q&A
After
All 3 historical Q&A answered
8 owner-seeded Q&A covering top customer queries
Citations & On-Page · Advanced Tier

Citation Cleanup & On-Page Fixes

22/22
NAP Citations Consistent
5
Vertical Directories Claimed
3
On-Page Fixes Shipped
Citations: 9 mismatches corrected, 5 missing entries claimed (Angi, HomeAdvisor, BBB, Houzz, Nextdoor Business). On-page: NAP standardised across footer/contact/header, title tags rewritten on 6 service pages, LocalBusiness JSON-LD schema deployed sitewide with service-area markup.
4-Week GBP Post Calendar · Scheduled

Posts Locked In

12 posts drafted and scheduled across 4 weeks — mix of Work, Updates, and Offers calibrated to seasonal demand.

Week 1
WorkStorm damage repair, Maple Ave
Update11 yrs serving the area
Week 2
OfferFree spring roof inspection
WorkMetal re-roof, before/after
Week 3
UpdateEmergency response now 24/7
WorkGutter install, Oak District
Week 4
OfferBundled gutter + inspection
WorkCommercial flat-roof project
Review acquisition workflow handed off. Post-job SMS sequence configured (24-hr delay, 7-day follow-up). Review request templates supplied for 4 customer scenarios. Owner-response templates for 5-star, 3–4 star, and 1–2 star reviews. Target cadence: 8–12 reviews / month.
30 / 60 / 90-Day Forecast

What to Expect

Realistic timeline for changes to propagate, signals to register, and lead-flow to inflect.

Days 1–30 · Weeks 1–4
Indexation & first signals
  • Category & SAB changes propagate · expect first ranking shifts week 2–3
  • Citation corrections begin propagating to aggregators (slower channel)
  • Early lift in impressions for "roofing contractor + city" queries
Days 31–60 · Weeks 5–8
Compounding visibility
  • Local pack visibility broadens across declared service areas
  • Review velocity from new workflow becomes measurable (target ≥8/mo)
  • Schema & on-page changes register in Search Console performance data
Days 61–90 · Weeks 9–12
Lead-flow inflection
  • Calls/direction-requests from GBP measurable in Insights tab
  • Avg rating recovers as new reviews dilute legacy 1-star ratings
  • Recommended review point: decide on monthly management engagement