A complete diagnostic of your Google Business Profile, citation health across 15 directories, on-page signals, and competitor gaps — delivered as a written report with a prioritised action plan and a 30-minute findings call. In 48 hours.
✓ One-time · No retainer · No lock-in · Cancel anytime
The audit covers six areas that directly affect where you appear in Google Maps and local search. Every finding is specific to your business — not auto-generated, not templated.
From booking to findings call in under a week. No lengthy onboarding. No back-and-forth delays.
This audit is right for you if…
Not what you need? If you've already had a recent audit and need implementation work done, head to the GBP Optimisation & Implementation page instead.
I work with businesses across US, Canada, UK, Ireland, Australia, and New Zealand. All audits are conducted remotely — your location is never a barrier. Service-area businesses (no fixed address) are equally eligible.
The audit tells you what's wrong and what to fix. If you'd like me to handle the fixes, there are two routes — depending on where you want to be.
After booking, I'll send a short intake questionnaire — typically five questions. I need your website URL, your Google Business Profile listing URL, your primary service (e.g. "emergency plumber") and target location, and 1–2 competitor names you're aware of. That's it. No account access required.
The 48-hour window starts when I receive your completed intake questionnaire — not when you book. Most clients return the intake within a few hours of booking, so the total turnaround is typically 48–72 hours from first contact. Weekend intake submissions carry over to the next business day.
The report is delivered as a structured PDF via email. It covers each audit area with specific findings, the reasoning behind each finding, and a prioritised list of recommended fixes ordered by expected ranking impact. It is written specifically for your business — not auto-generated or exported from a tool.
No. The audit is conducted from publicly available data — your GBP listing, your website front-end, and directory listings. I do not need admin access to anything. You can optionally share Google Search Console read-only access if you'd like organic search performance data included, but it's not required.
That's completely fine and fairly common. The report is yours to act on however you choose — whether you implement fixes yourself, hand them to a developer or in-house team, or engage me for implementation. The findings call is your opportunity to ask questions and make sure you understand exactly what each fix involves. No pressure and no obligation to continue.
For most local businesses, a full audit every 12 months is sufficient — provided the previous audit's findings have been implemented. If you're in a competitive market, have changed your address or phone number, or have made significant website changes, a re-audit every 6 months makes sense. Clients on the monthly management plan receive ongoing monitoring that functions as a continuous lightweight audit, so a separate annual audit isn't usually necessary for them.
Yes — this is one of the most valuable parts of the audit. The competitor gap analysis compares your GBP configuration, review count and velocity, citation coverage, and on-page signals against the top 3 businesses ranking for your primary keyword. Where a competitor is ahead of you is documented specifically, not vaguely. You'll know whether they're outranking you because of reviews, a better GBP category, stronger citation coverage, or a combination — and what it would take to close that gap.
Yes, though the focus shifts slightly. For a new business, the audit establishes the correct foundation rather than diagnosing problems with existing work. It identifies the optimal GBP category configuration, the canonical NAP format to use across all directories from day one, the on-page structure your website needs, and the competitive landscape in your market. Starting with a structured baseline prevents the citation inconsistency and configuration errors that are expensive to fix later.
It's worth comparing. Most automated audit tools flag technical issues but miss the nuanced local SEO signals that actually move map pack rankings — GBP category selection relative to competitors, citation depth across the specific directories that carry authority in your market, and the review velocity gap against your top competitors. If your previous audit produced a generic checklist or a tool-generated PDF, the findings are likely incomplete for local search specifically. You're welcome to share it on the call and I'll tell you honestly whether it covers what matters.
Yes. Service-area businesses — plumbers, electricians, landscapers, mobile services — have specific GBP requirements around address visibility, service area radius configuration, and category selection that differ from storefront businesses. The audit checks whether your GBP is correctly configured as an SAB, whether your service area is set to match your actual coverage range, and how your SAB configuration compares to competitors who may be showing up in areas you're targeting. These are common configuration gaps that suppress map pack visibility for businesses that travel to their customers.
Book the audit. In 48 hours you'll have a plain-English report showing exactly what's holding back your local visibility — and what to do about it.